About Toni Maxx

Who I am

I am Toni Maxx, a software engineer based in the San Francisco Bay Area. I have been a full stack engineer for decades, and I have been building with AI for more than five years. Since 2024 I lead engineering at LogicBaker.

I work as one engineer, end to end. You talk to the person who writes the code, so there is no hand-off between a salesperson, a project manager and a developer.

What I do

I work in five areas.

• WordPress and technical SEO. Custom themes and plugins, lean APIs, speed, security and search basics. See the services overview.
• Native apps. React Native apps for iOS and Android, including NativePress, which turns a WordPress site into a real native app.
• Real-time and backend. Node.js and WebSocket, vanilla PHP when it is the lightest option, and Python where it fits.
• AI features. AI added on top of a system you already run, or a product that starts AI-first. Only where it saves time or answers a real question.
• Platforms and SDKs. Community platforms, shared sign-in, real-time arenas and integrations with an existing product.

How I work

I write the scope before I write code. You get a written scope and a price to approve first. I build in milestones and ship tested releases. Before a risky change I make a backup and a rollback plan, so a bad release can be undone.

At the end you get the release and documentation that the next developer can use. Your accounts, hosting and domain stay with you. The full process is on the how I work page.

I do not promise rankings, traffic or downloads. Search engines and app stores make those decisions, and I say so before we start.

Products I built and run

These are real products with real screens. Each case study says what I built and what I did not.

• Plaazaa: a community platform for cities and local businesses, with Spaces, chat, problem reports and announcements. It sits on a third-party social engine, and I design, extend and run it as a product.
• NativePress: a WordPress plugin plus an Expo / React Native app with no WebView.
• Sidekick Note: private Markdown notes with end-to-end encryption, a browser companion and imports from 15 sources.
• Convoy: a group travel app with a live map, chat, SOS and QR invites.
• อปท.com: a directory of Thai local-government offices with maps, weather and news.
• IDUnify: one sign-in across several sites, with an admin console.

Demos on this site use sample data only. You can see them in the demo showcase.

About this site

The site itself is a project. It is built from a template system into static pages, checked by automated tests before each release, and published with a backup and a rollback step. The mascot you see on these pages was drawn with an AI image tool and cut into a library of poses. The story, with the numbers, is on the making of page.

Where to find me

I am in the San Francisco Bay Area. You can write to tonimaxx@gmail.com, use the contact page, or hire me on Fiverr or Contra.

Start with the free consult