Custom WordPress development and technical SEO

Custom themes and plugins

I write themes and plugins for what your site needs, instead of stacking generic ones. That means fewer plugins, less code that runs on every page, and a site the next developer can read.

• A business site with a custom theme and SEO built in.
• A custom plugin for one job, such as a booking list or a data import.
• Changes to an existing theme or plugin, including a bug fix with a feature.

Lean REST routes instead of heavy defaults

The default WordPress REST output is large. When an app or a front end only needs a few fields, I write a small custom route that returns exactly that. NativePress works this way: its plugin has its own REST namespace, nativepress/v1, and serves lightweight Markdown instead of the default wp/v2 output. Smaller responses mean less to download and less to parse.

Performance work

Speed work starts with measuring, then removing what costs the most. Typical steps are fewer plugins, lighter queries, compressed and cached responses, and properly sized images. I report what I changed. I do not quote a speed score in advance, because it depends on your site and your hosting.

Technical SEO

Technical SEO is the part that code can fix:

• Structure: clean headings, readable URLs, and redirects that keep old links working.
• Metadata: unique titles and descriptions, canonical URLs and share images.
• Sitemaps and robots: a sitemap that lists the right pages and a robots file that does not block them.
• Schema: structured data that describes the page, kept valid.

I do not write rankings promises. I make sure search engines can read your site correctly. Content and links are a separate job.

Security and maintenance

Before a risky change I take a backup, verify the result afterwards and keep a rollback plan ready. For a site that is already infected, I do malware cleanup. For a site that runs fine, I offer monthly care, so updates do not pile up. You keep your accounts, hosting and domain throughout.

What is included and what is not

Included: a written scope and price before code, the build, testing, a rollback plan and docs for handover.

Not included: guaranteed rankings, traffic or sales. Writing all your content. Paid ads. Hosting fees and plugin licences are yours to pay unless we agree otherwise in writing.

Related work

NativePress is the proof of the lean-API approach: a WordPress plugin that feeds a real native app. See the case study at NativePress, or read about React Native app development if you want your site as an app.

See also

All services are listed on the Services page.

Questions