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To help its people make the best of a bad situation, Twitter has worked with the Singaporean government to launch several new initiatives with the aim of making Singaporeans more digitally savvy amid the ongoing COVID-19 pandemic.
IMAGE: The Conversation
The initiatives include public engagement and educational events as well as new social media features that all aim to accomplish three objectives:
1. Enhancing and upskilling the Singaporean workforce.
The first of the objectives will be accomplished via a number of learning initiatives developed jointly by Twitter, several Singaporean institutes of higher learning (IHLs), and government agencies.
These initiatives will be immersive and will look to equip students, fresh graduates, as well as mid-career individuals with skills that will help them find new career opportunities in the tech sector.
One of the more notable of these initiatives is Twitter Flight School – a completely free program for all Singaporeans that provides comprehensive education on digital marketing within the Twitter platform. Skills that can be picked up via this program include insight analysis, creative design, as well as digital campaign management among others.
IMAGE: Twitter Flight School
The Twitter Flight School program soft-launched in the second quarter of 2021, with a number of IHLs and government agencies designated as course providers. Moving ahead, Twitter plans to open up an unlimited number of slots for individuals interested in becoming more proficient digital marketers.
Other programs to be launched for the Singaporean public include #DevelopHER – a two-day virtual immersion session that will expose 40 female computer science or engineering students to Twitter’s engineering work in the region. Those participating in the program will work on coding challenges, attend technical workshops, and undergo close mentoring sessions under Twitter-certified engineers.
Also coming up is the Twitter Career Roadshow, which is to be held in conjunction with SkillsFuture Month. The event will invite 200 Singaporeans to connect directly with Twitter employees, and receive technical advice on how to successfully enter and build a career in the technology sector.
2. Promoting and strengthening Internet safety and digital literacy among Singaporeans.
Acknowledging the heavy amount of misinformation and unsavory behavior that can be found online, Twitter has also worked with the Singaporean government to educate the public on topics such as digital literacy, mental health issues, and combating online extremism.
We had a great conversation with @TwitterSG yesterday to celebrate #SaferInternetDay , where we shared tips and resources for everyone to #BeSafe, as well as #BeSmart and #BeKind when online. If you missed it, you can check it out 👇! https://t.co/br90vfCnuH
— MediaLiteracyCouncil (@MLCSingapore) February 10, 2021
So far, Twitter has claimed to have educated over 7,000 Singaporeans on such topics via courses conducted by partner IHLs and non-profit organizations, with participants walking away better equipped to spot false information and also conduct themselves better online.
3. Supporting the Singaporean government’s pandemic-related communications on Twitter.
Last but not least, Twitter claims that it is committed to helping the Singapore government get their COVID-19 and pandemic-related messaging as smoothly and effectively as possible.
Some features that have been introduced on the Twitter platform include a Singapore-specific COVID-19 live event page as well as a notification prompt for faster updates.
Also, Twitter has extended its #vaccinated emoji to Singapore’s #IGotMyShot hashtag, which should hopefully encourage pro-vaccination messaging among Singaporean Twitter users.
Vaccines provide strong defense against COVID-19, and reduce the risk of severe illness.
Register for vaccination today, and be part of #IGotMyShotSG ✌🏻
— Singapore Government (@govsingapore) June 25, 2021
The social media platform also announced a pro-bono grant given to the Ministry of Communications and Information to help them promote the latest updates on the vaccination to Singaporeans.
Those interested in learning more about Twitter’s upcoming educational events in Singapore are encouraged to visit the partner website here or follow @TwitterSG on Twitter for the latest updates.
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ที่มา : Mashable