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DAVI กลายเป็นรุ่นล่าสุดที่นำแพลตฟอร์มข้อมูลลูกค้าของ Antsomi มาใช้

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Launched in June 2020, Antsomi’s renowned customer data platform (CDP) Antsomi CDP 365, has acquired a brand new user.

Philippines-based Data Analytics Ventures, Inc. (DAVI), has become the latest user of the artificial intelligence-driven customer data platform.

DAVI, a JG Summit Holdings Inc.’s subsidiary, now banks on its partnership with Antsomi to empower the company to obtain data-related products and solutions to its market.

Antsomi CDP 365 is a powerful AI-driven customer data platform. IMAGE: Antsomi.

“Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers. Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms, and deliver iterative, performance-driven campaigns across multiple channels,” Carla Yap-Sy Su, Head of Data, Strategy and Growth Marketing of DAVI, said.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform launched by
Antsomi, a regional marketing technology company.

Since its launch, it has assisted many clients in the region unify and activate their data across channels with a better customer experience enriched by personalization and marketing automation.

The tool helps provide in depth insights for companies to make better decisions. IMAGE: Antsomi.

“DAVI is tasked to be the change agent for the JG Summit group, and
they are born with the DNA of data. We are so excited to have the opportunity to work
with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP
365, we help DAVI to enrich the customer experience of millions of customers through
marketing automation,” Serm Teck Choon, co-founder & CEO of Antsomi, said.

Through Antsomi CDP 365, DAVI will hopefully be able to grow JG Summit Group’s loyalty programs and its data operations, unlocking valuable insights on what matters to customers.

JG Summit is after all one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing
and more.

Read more stories:

Southeast Asia gets its first AI-enabled customer data platform. Here’s how it works.

Singaporean A.I. predicts when coronavirus will end. Here’s the exact date.

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Cover image sourced from Antsomi.

ที่มา : Mashable

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