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Apple ปรุงอาหาร 420 งานที่เหมาะสำหรับนักสโตน

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Being a full-on California company, Apple has had a behind-the-scenes connection to cannabis since its founding in the height of the hippy-friendly 1970s. Judging by his biographies, Steve Jobs was stoned for almost his entire first run at the company (and often talked about how he dreamed up the computer revolution on LSD).

The connection became explicit in 2014, when perennial dad joker Craig Federighi deadpanned that Apple’s next California-named operating system would be MacOS Weed — giving rise to a thousand memes. But in 2021, when cannabis in the U.S. is a US$61 billion business and even the unhip Senate Majority Leader is wishing everyone a happy 420, Apple clearly needed to up the ante.

And so it took a bunch of middling product announcements, wrapped them up in some of the most stoner-friendly marketing the tech world has ever seen, scheduled the event for April 20, and called it “Spring loaded.” Sure, the name gave the company plausible deniability, but you didn’t have to be Snoop Dogg to see what they were trying to signal.

The pre-recorded event was easily the most colorful, most trippy, most easter egg-filled the company has ever produced. It had enough killer sound and visuals that you could play it in the background at your first post-pandemic party. At a mere one hour long, it was perfect for short attention spans. The underlying message: Apple products will only enhance your buzz, never harsh your mellow.

We kicked off with Tim Cook, outside for the first time in any of the COVID-era Apple events. Walking in the glorious nature surrounding the Apple campus, Cook talked soothingly about how the company is helping to save the planet with a new carbon-negative investment fund.

The drone camera then got super high in the sky, and we cut to an ad for the new purple iPhone 12 — apparently produced by blasting clouds of purple smoke on its casing to the accompaniment of “The Candyman Can” from Charlie and the Chocolate Factory. What, was Dark Side of the Moon not available?

Dude, where’s my AirTag

The most explicitly weed user-friendly part of the event, however, was the segment on AirTags, Apple’s US$29 Tile competitors. Aren’t you always, like, y’know, losing stuff? No worries! Apple’s Find My app will literally point you in the right direction. You don’t even need to listen for the beep. The system is stoner-proof.

An ad introduced us to a guy named Alan, who has lost his keys. The Find My app tells him they’re in the couch cushions. So Alan enters them, entirely, and finds himself sucked into another world constructed of velour and spare change. He’s literally couch-locked! Reaching around through a hole that leads out into a world of grass, Alan accidentally grabs a bunch of mushrooms.

I’m not sure if you noticed, but there may be a drug reference or two in here.

The tech spec-heavy segment of the event came next, with lots of details on Apple’s speedy M1 chip. But no need to worry about all that — just listen to the ASMR voices and the trippy synthesizer beats, and watch the M1 blast into orbit, haloed in rainbow lights. All you really need to know is that the M1 will help you play faster games of Devil May Cry, bro.

And what’s this? Someone is breaking into Apple HQ, Mission Impossible-style, stealing the M1 chip so they can insert it into the iPad Pro? He rips off his full-head plastic mask, and… it’s Tim Cook! Why’s he trying to steal from one of his products to add to another? It makes no sense! Doesn’t matter. Just go with it. Shhh, it’s OK, the bad part of the trip will be over soon.

For the most part, we were treated to a visual feast: the most colorful iMacs since the original iMacs, new colorful magic keyboards and magic mice, pretty lights underneath each screen, and a presenter in a sweet stonewashed denim onesie (which, presumably, we’ll all be wearing come the Apple revolution). There were also mind-blowing games, Photoshop images of white horses that look like unicorns, and AR apps that let you paint 3D objects in your room that aren’t even there, man. A new Ted Lasso trailer, which is kind of like 420 for the heart.

And there were easter eggs, for those who like to go on obsessive hunts! The launch of iOS 14.5 next week was announced at the bottom of an AirTags press release. And while the event didn’t exactly end with a Marvel-style post-credits sequence, we did get a split-second image of a box of shortbread with text that said “Ted Lasso’s secret shortbread: makes about one box.” No recipe followed. Ugh, Apple, why would you do that to us? Also, now I have the munchies.

Overall, the event matched the date so perfectly that you could almost smell the sweet, skunky aroma in the air over Cupertino, California. But the template it created may fit beyond 420. After all, if you’re going to make these prerecorded marketing messages, why not make them as visually and aurally appealing as possible? Lean back and light up a fatty, Mr. Cook. You’ve earned it.

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