I can’t be the only one that spends hours on-end looking for a show to watch on Netflix.
Seriously, with the gargantuan amount of content I can consume on the streaming service, I wouldn’t be able to pick a show to watch in a short amount of time, even if my life depended on it.
The struggle is real, I kid you not. IMAGE: iFunny
The saddest part of it all is the fact that I spend more time looking for shows to watch, than actually watching shows.
But the good news for us indecisive folk is the fact that Netflix is releasing a ‘shuffle’ feature in 2021.
The streaming giant confirmed that the feature would indeed be making a global rollout this year in a Q4 investor interview, which took place on January 20, 2021.
Netflix COO and Chief Product Officer Greg Peters talked about how sometimes users come to the platform “and they’re not really sure what they want to watch.”
IMAGE: Mollie Sivaram / Unsplash
“It’s really working for us where our members can basically indicate to us that they just want to skip browsing entirely, click one button, and we’ll pick a title for them just to instantly play,” said Peters.
Though Peters didn’t indicate a specific date for the feature’s rollout, Variety says Netflix users should be able to see its arrival in the first half of 2021.
Netflix had already been testing the ‘shuffle’ feature since April 2019.
The feature uses an algorithm to figure out what you might want to watch, based on your viewing habits.
Sure, relying on artificial intelligence to choose what you should watch can be a little hit-or-miss in terms of preference accuracy. Sometimes you just wind up starting a show that wasn’t even worth watching in the first place.
Interestingly, however, Netflix says that 80 percent of the shows people watched on the streaming service were discovered through its recommendation feature. This might help skeptics warm up to the incoming ‘shuffle’ feature.
Me when I can’t figure out what to watch. IMAGE: GaijinPot
Comparing the recommendation feature to a three-legged stool, Netflix Vice President of Product Innovation Todd Yellin said the tool functioned well thanks to these things:
“The three legs of this stool would be Netflix members; taggers who understand everything about the content; and our machine learning algorithms that take all of the data and put things together.”
There’s currently no official name for the new feature, though Netflix Co-CEO Reed Hastings jokingly suggested they should revive Google’s ‘I’m Feeling Lucky’ moniker.
“We’re going to come up with something better than that, so stand by for this. You’ll see it when it rolls out,” said Peters.
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ที่มา : Mashable