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รูปแกะสลักของ Sesame Street เหล่านี้เชื่อมระหว่างอาณาจักรทางกายภาพและดิจิทัล

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The world of collecting action figures is evolving.

Today, it’s no longer just about proudly showing off one’s collectibles in the physical world, but also in the digital realm.

Paving the path to merging both worlds is lifestyle and collectibles designer brand Mighty Jaxx. The regional brand recently launched Nubbies: Sesame Street, its first licensed hyper-casual game title in association with the new collectible series of the same name.

Hello, Nubbies!

IMAGE: Mighty Jaxx.

The launch of Nubbies: Sesame Street represents Mighty Jaxx’s foray into blending the physical and digital realms – or ‘bridging the phygital divide’, physical collectibles that are able to trigger or unlock digital assets and future content, such as games, videos, and more.

Mighty Jaxx founder and CEO Jackson Aw said Nubbies promises a seamless, social experience for collecting that will continue the brand’s reimagination of the physical collectibles industry.

IMAGE: Mighty Jaxx.

“We started toying with a deceptively simple concept that would be both intuitive and accessible, allowing both collectors and non-collectors to bond over a shared love of nostalgic characters, and the iconic Sesame Street characters were really the perfect brand for us to start out with,” Jackson explained.

IMAGE: Mighty Jaxx.

The total of 10 Nubbies were inspired by finger puppets and they’re pocket-friendly 2” tech-enabled collectible that encapsulates the value of friendship.

Mighty Jaxx visualizes the Nubbie as your best friend that you can carry around and at the same time interact with it digitally.

IMAGE: Mighty Jaxx.

“We’re always thrilled to create new ways for fans to engage with their favourite Sesame Street characters,” Will DePippo, Director of Asia-Pacific for Sesame Workshop said.

“Nubbies: Sesame Street allows fans of all ages to grow their connection to Sesame Street while having a fun gaming experience.”

Physical + Digital = Phygital.

IMAGE: Mighty Jaxx.

By merging physical and digital realms, Mighty Jaxx’s goal is to create a full 360-degree experience with different products, digital content, and even events, tying in all aspects of fandom.

But this is not the end to the foray, in fact it’s just the beginning because the brand is currently exploring future digital concepts that could also include downloadable social content, interactive installations, and even live AR interactions in real-life environments, while also actively synchronizing progress between platforms and realities in real time.

There are also special limited edition Nubbies that are glittery. IMAGE: Mighty Jaxx.

“With this being our first entry into the gaming sphere, we wanted to start with something fun and simple that would also seamlessly extend the physical collecting experience into the digital realm. Our end goal is to develop highly immersive playing experiences, where users become one with the products and everything surrounding them,” Jackson said.

Nubbies: Sesame Street series is available for US$8.99 for a single blind box and it’s currently available in Singapore, Hong Kong, Malaysia, Taiwan, Indonesia, Thailand, Philippines, and China. You can get them here.

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Cover image sourced from Mighty Jaxx.

ที่มา : Mashable

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