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The experience of getting a magnetic resonance imaging (MRI) scan has never been a fun experience. You’re inserted into a narrrow, claustrophobia-inducing machine that makes harsh banging and clunking noises as it works. In the meantime, you may feel sensations of vertigo or nausea, and you’ll definitely feel a little paranoid, if not frightened. But no one can help you, because you’re in there all alone.
Now imagine all these sensations happening to a child. Definitely not a fun day out by any means.
This may soon change however, as electronics giant Philips has now partnered with Disney to create MRI experiences that are possibly less unsettling and more enthralling, if you will.
Philips is known for designing and manufacturing an array of electronic products ranging from household electronics to advanced medical imaging equipment – MRI machines included, and their latest partnership with entertainment titan Disney will see them include custom-made animations and stories for its MRI scanners so younger patients won’t have such a tough time.
Still in testing, the animations will be presented via Philips’ very own Philips Ambient Experience feature, which works by combining dynamic lighting, video projections, and sound to create a friendlier environment for patients going through MRI scans.
While the Disney trials proceed, Philips has already worked to put over 2,000 Philips Ambient Experience installations in hospitals and medical facilities around the world, all of which have already allowed patients to tweak the ambience of the room and enjoy video projections while inside the scanner.
Not so scary anymore.
Philips will run trials for the Disney-made animations at six hospitals across Europe over the summer of 2021, and will look at the results to determine how they can improve the experience for both pediatric patients and clinicians. Next, they’ll also see if these animations can achieve the goal of alleviating anxiety in younger patients while improving the ability of medical personnel to carry out their tasks.
With this also being Disney’s first foray into clinical research trials, they worked closely with Philips to craft six original animated videos based on well-known intellectual properties (IPs) such as Mickey Mouse, The Little Mermaid, Marvel’s Avengers, Star Wars, and various other beloved franchises.
“I have seen first-hand that MRI scans can be intimidating for children, and I like how focused Philips is on the patient experience,” said Jan Koeppen, president of The Walt Disney Company in Europe, Middle East, and Africa (EMEA). “We are excited to see the results of the clinical research and to quantify the impact our characters can have in this environment.”
In an announcement published on its website, Philips referred to a recent study carried out by the New Economics Foundation that showed how well-known Disney characters can help build trust in children, especially during overwhelming experiences like an MRI scan.
The research also indicated that Disney’s characters and stories have been able to inspire positive emotions and experiences, which often come in handy as a coping mechanism for children who need a way to overcome fear and anxiety.
Whatever the results of the trial, it’s probably more likely that a child going through an MRI scan will definitely prefer to do it alongside a singing Ariel as she goes on underwater adventures, or with Captain America as he shows off his valiant heroics. Now to see if Disney is willing to work on something similar for trips to the dentist.
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Cover image sourced from Philips.
ที่มา : Mashable