ตอนนี้ผู้ขับขี่ Grab จะซื้อของชำให้คุณและส่งถึงหน้าประตูบ้านคุณ

Face mask? Check. Hand sanitizer? Check. Timer? Check.

Take a deep breath. Get in the mart and come out with the items you need within 10 minutes. Go!

If this is how your grocery shopping has become, you’re not alone. Millions are facing a similar predicament in Malaysia.

If only there was an app where I could buy groceries online…


If you’re living in Klang Valley, Malaysia, you’re in some luck because there is such an app and it’s called Grab.

That’s right, the Singaporean multinational ride-hailing company has rolled out its first delivery-only supermarket in Southeast Asia and the first people to try it are Malaysians – specifically those residing in Klang Valley.

The GrabSupermarket, which began piloting a few weeks ago, delivers over 2,500 products the likes of household goods, pantry essentials, beauty and health essentials, and freshly-
sourced produce direct from its warehouse and farms.

In fact, it has a fully stocked up dark store at the heart of Klang Valley, allowing those residing in Petaling Jaya, Mont Kiara, Bangsar, Subang Jaya the opportunity to purchase their groceries online.

Zero delivery fees

While you will have to pay for the items, there are zero delivery fees.

What’s awesome is that you’ll receive your ordered items at your doorstep within 24 hours upon order.

“The next-day delivery model enables us to ensure the produce is delivered from our variety of partnering farms and suppliers directly to us, and from us to the customers, all within 24 hours,” Sean Goh, Managing Director of Grab Malaysia said.

He added that the company saw an incredible take up of GrabSupermarket among consumers during the pilot phase, with fresh produce such as fresh vegetables, fruits and poultry making up almost 50 percent of its orders.

“In addition, with GrabRewards, Grab’s Platinum customers save up to a further 5 percent off all their grocery runs with GrabSupermarket, GrabPay Credits and the Maybank Grab Mastercard Platinum Credit Card,” he said.

Creating opportunities

According to Goh, Grab intends to offer the widest selection of groceries at the best prices while ensuring freshness and zero delivery fees to every Malaysian household.

“In addition, we hope that GrabSupermarket will create even more income opportunities for all our drivers,” he said.

Since its limited pilot phase that took place in Petaling Jaya, GrabSupermarket has already
served thousands of deliveries.

Will GrabSupermarket expand nationwide and regionally?

According to Grab in its statement to the press, it intends to grow GrabSupermarket and expand to more capital cities across the country.

“We have been extremely encouraged by the response from our ecosystem of partners and customers, and we are committed to continue improving to deliver a superior customer experience to all Malaysians,” shared Goh.

However, there was no mention of growing the service regionally.

Yet, Southeast Asians can take solace in the fact that GrabSupermarket is an extension of GrabMart – Grab’s instant retail and grocery delivery service that is available across eight Southeast Asian countries and over 70 cities.

With Grab partnering with over 12,000 retail stores in Southeast Asia, there’s a high possibility that the service will be expanded regionally.

Follow Mashable SEA on Facebook, Twitter, Instagram, and YouTube.

Cover image sourced from Grab.

ที่มา : Mashable

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