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ครึ่งหนึ่งของ M'sian Gen Z และ Millennials จะใช้เทคโนโลยี AR เป็นประจำภายในปี 2025

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If you regularly spend time on social media platforms like Instagram, Snapchat, or TikTok, chances are that you’ve come across or even directly interacted with Augmented Reality (AR) technology.

You see those cute face filters that scan your features and manipulate how you appear on screen?

Those are essentially built on AR technology, which enhances environments in the real world by adding computer-generated information catering to multiple senses including sight, sound, and even smell in extreme cases.

IMAGE: Get Louis

And crazily enough, many of us have somehow become quite familiar users of the technology even without realizing it. And in Malaysia, the trend is set to peak.

A recent study conducted by Deloitte Digital and Snap Inc. (the makers of Snapchat platform) revealed that by the year 2025, around half of Gen Z and Millennials in Malaysia will be “frequent users of AR technology”.

In 2021, it’s estimated that the number of Malaysian AR users who fall under the Gen Z and Millennial category stands at 3 million, but the number is set to grow to approximately 8.6 million users by 2025, which will approximately be half of that age group.

IMAGE: Snap Inc. and Deloitte Digital

These numbers represent just how much modern-day Malaysians are becoming reliant on social technologies such as AR to keep themselves amused and connected with the world around them, as evidenced by how many social and entertainment apps now leverage the technology to improve user experiences.

Just take for example the many filters on apps such as TikTok and Instagram, and also games such as Pokémon GO that make use of the camera to turn real-world surroundings into a critter-filled universe.

According to a survey done as part of the study, about nine in 10 Malaysians actually believe that AR will become a much more important part of their daily routine by 2025.

“When asked what they expect to use AR for in the future, utility was cited as a primary driver for their AR usage, with most Malaysians wishing to use the technology to help them stay connected with loved ones,” the report said.

But aside from being a tool for entertainment and connecting, the report has showed that Malaysians aren’t just recognizing AR technology as something to play around and have fun with.

More than just face filters.

In recent years, AR technology has also become a tool for marketing, sales, and advertising, with many brands realizing just how effective such a technology can be when it comes to moving products.

For the most part, companies are now using AR to give consumers a more in-depth look into their offerings that immediately provides them all the relevant information that they need.

For example, consumers now don’t even need to visit a furniture showroom to see what a sofa or a lamp would look like in their home.

IMAGE: Digiday

With the availability of AR features in apps, a customer would only need to use the store’s smartphone app to get a computer-generated image of what the item would look like in their bedroom or living room, with all the other details (weight, materials, price, etc) also provided.

The report revealed that due to these benefits, companies that actually used branded AR experiences were 55 percent more likely to be considered by consumers, and more eye-opening was the fact that around 75 percent of consumers admitted that they would be more willing to pay more for a product they could understand better via AR.

“Consumers continuously expect more engaging experiences that enable them to interact with the world,” the report said. “AR is delivering that to consumers, today, but there remains untapped potential for so much more.”

How often do you use AR technology in your life?

Read more tech stories:

Twitter officially launches ‘Twitter Blue,’ its new subscription service

2 Indonesian women design iOS apps that help the visually and hearing impaired

Amazon tried rebranding warehouse employees as ‘industrial athletes’

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Cover image sourced from Tatertoot on Pinterest and The Conversation.

ที่มา : Mashable

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